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Multi-channel management and its impact on customers' purch..:

, In: Modern concepts of the theory of the firm / G. Fandel ... (eds.). In collab. with H. Raubenheimer ...
Skiera, Bernd. (2004)  - p. 122-137
Exemplar:  Zentrale:E02 a bwl 037/178; BB WiWi: 11a bwl 037/178a