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Language and culture: linguistic effects on consumer behavi..:

, In: Handbook of research in international marketing / ed. by Subhash C. Jain
Zhang, Shi ; Schmitt, Bernd H. ; Haley, Hillary. (2003)  - p. 228-242
Exemplar:  TB Nautik 19/0.2 Han 8(2003); TB Nautik 19/1.0 Han. 2