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1 Ergebnisse
1
Marketing strategic planning and the theory of the firm:
, In:
Journal of marketing / American Marketing Association
Anderson, Paul F.
. (1982) 2 - p. 15-26
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Marketing strategic planning and the theory of the firm</Title> UL https://suche.suub.uni-bremen.de/peid=B37477380&Exemplar=1&LAN=DE A1 Anderson, Paul F. YR 1982 JF Journal of marketing / American Marketing Association VO 46 IS 2 SP 15 OP 26 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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