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1 Ergebnisse
1
Anlassspezifische Markenbewertung
, In:
Profitables Markenmanagement / BBDO-Consulting. Olaf Göttgens ... (Hrsg.)
der Brand Equity Evaluator von BBDO
Bauer, Hans H.
. (2003) - p. 83-101
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Anlassspezifische Markenbewertung</Title> : <SubTitle>der Brand Equity Evaluator von BBDO</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B37480129&Exemplar=1&LAN=DE A1 Bauer, Hans H. YR 2003 NO : graph. Darst JF Profitables Markenmanagement / BBDO-Consulting. Olaf Göttgens ... (Hrsg.) SP 83 OP 101 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=62413705* CN E02: a bwl 485/116 CN E02: a bwl 485/116c CN E02: a bwl 485/116d SF ELIB - SuUB Bremen
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