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What have we learned so far? Making CRM make money - techno..:

, In: Collaborative customer relationship management / Alexander H. Kracklauer ... eds.
Almquist, Eric ; Bovet, David ; Heaton, Carla J.. (2004)  - p. 7-22
Exemplar:  BB WiWi: 11a bwl 424/173; Zentrale:E02 a bwl 424/173a