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1 Ergebnisse
1
Predicting short-term changes in market share as a function..:
, In:
Journal of marketing research / American Marketing Association
Buzzell, Robert D.
. (1964) 3 - p. 27-31
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Predicting short-term changes in market share as a function of advertising strategy</Title> UL https://suche.suub.uni-bremen.de/peid=B38281491&Exemplar=1&LAN=DE A1 Buzzell, Robert D. YR 1964 JF Journal of marketing research / American Marketing Association VO 1 IS 3 SP 27 OP 31 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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