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The changing role of the marketing function 

, In: Journal of marketing / American Marketing Association
conceived and sponsored by the New York Chapter, American M... 
Bund, Henry ; Carroll, James W.. (1957)  3 - p. 268-325
Exemplar:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922