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The economics of broadcasting and advertising:

, In: The American economic review / publ. by the American Economic Association
Coase, R. H. ; Blank, David M. ; Telser, Lester G..... (1966)  2 - p. 440-475
Exemplar:  Zentrale:E02 z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649