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1 Ergebnisse
1
The myth of the better mousetrap
, In:
Business quarterly / Western Business School
what makes a new product a success?
Cooper, Robert G.
. (1981) 1 - p. 69-81
Exemplar:
Zentrale:Magazin Zs
fc 8871
RT Journal Article T1 <Title>The myth of the better mousetrap</Title> : <SubTitle>what makes a new product a success?</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B38620130&Exemplar=1&LAN=DE A1 Cooper, Robert G. YR 1981 JF Business quarterly / Western Business School VO 46 IS 1 SP 69 OP 81 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12581718* CN Magazin Zs: fc 8871 SF ELIB - SuUB Bremen
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