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Media models for the industrial goods advertiser 

, In: Journal of marketing / American Marketing Association
A do-it-yourself opportunity 
Boyd jr., Harper W. ; Claycamp, Henry J. ; McClelland, Charles W.. (1970)  2 - p. 23-27
Exemplar:  Zentrale:E02 z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922