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1 Ergebnisse
1
The influence of package copy claims on consumer product ev..:
, In:
Journal of marketing / American Marketing Association
Dean, Michael L.
;
Engel, James F.
;
Talarzyk, W. Wayne
. (1972) 2 - p. 34-39
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>The influence of package copy claims on consumer product evaluations</Title> UL https://suche.suub.uni-bremen.de/peid=B38793353&Exemplar=1&LAN=DE A1 Dean, Michael L. A1 Engel, James F. A1 Talarzyk, W. Wayne YR 1972 JF Journal of marketing / American Marketing Association VO 36 IS 2 SP 34 OP 39 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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