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1 Ergebnisse
1
Marketing cost analysis
, In:
Journal of marketing / American Marketing Association
a modularized contribution approach
Dunne, Patrick M.
;
Wolk, Harry I.
. (1977) 3 - p. 83-94
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Marketing cost analysis</Title> : <SubTitle>a modularized contribution approach</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B38955921&Exemplar=1&LAN=DE A1 Dunne, Patrick M. A1 Wolk, Harry I. YR 1977 JF Journal of marketing / American Marketing Association VO 41 IS 3 SP 83 OP 94 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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