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Allocating advertising dollars by linear programing:
, In:
Marketing management and the decision sciences: theory and applications / William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler
Engel, James F.
;
Warshaw, Martin R.
. (1971) - p. 456-468
Exemplar:
Zentrale:Magazin
03.n.1939
RT Journal Article T1 <Title>Allocating advertising dollars by linear programing</Title> UL https://suche.suub.uni-bremen.de/peid=B39049177&Exemplar=1&LAN=DE A1 Engel, James F. A1 Warshaw, Martin R. YR 1971 JF Marketing management and the decision sciences: theory and applications / William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler SP 456 OP 468 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=18053855* CN Magazin: 03.n.1939 SF ELIB - SuUB Bremen
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