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Konsumentenverwirrtheit: Ansatzpunkte zur Operationalisieru..:
, In:
Fundierung des Marketing / Klaus-Peter Wiedmann (Hrsg.)
Walsh, Gianfranco
. (2004) - p. 87-112
Exemplar:
TB BHV
: wir 585/15;
Zentrale:E02
a bwl 001 md sil/844
RT Journal Article T1 <Title>Konsumentenverwirrtheit: Ansatzpunkte zur Operationalisierung und zur Berücksichtigung im Marketing-Management</Title> UL https://suche.suub.uni-bremen.de/peid=B39119618&Exemplar=1&LAN=DE A1 Walsh, Gianfranco YR 2004 NO : graph. Darst JF Fundierung des Marketing / Klaus-Peter Wiedmann (Hrsg.) SP 87 OP 112 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=66153416* CN TB BHV: wir 585/15 CN E02: a bwl 001 md sil/844 SF ELIB - SuUB Bremen
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