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An organizational approach to an industrial marketing infor..:

, In: Sloan management review / publ. by the Sloan Management Review Association at the Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Farley, John U. ; Howard, John A. ; Hulbert, James. (1971/72)  1 - p. 35-54
Exemplar:  Zentrale:Magazin Zs fc 7294