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1 Ergebnisse
1
Overlap of opinion leadership across consumer product categ..:
, In:
Journal of marketing research / American Marketing Association
King, Charles W.
;
Summers, John O.
. (1970) 1 - p. 43-50
Exemplar:
Zentrale:
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Overlap of opinion leadership across consumer product categories</Title> UL https://suche.suub.uni-bremen.de/peid=B39439224&Exemplar=1&LAN=DE A1 King, Charles W. A1 Summers, John O. YR 1970 JF Journal of marketing research / American Marketing Association VO 7 IS 1 SP 43 OP 50 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN Zentrale: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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