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1 Ergebnisse
1
Evaluation of television program content for the purpose of..:
, In:
Journal of marketing research / American Marketing Association
Gensch, Dennis H.
;
Ranganathan, B.
. (1974) 4 - p. 390-398
Exemplar:
Zentrale:E02
z bwl 419 jc/085;
Zentrale:Magazin Zs
fb 4085
RT Journal Article T1 <Title>Evaluation of television program content for the purpose of promotional segmentation</Title> UL https://suche.suub.uni-bremen.de/peid=B39599135&Exemplar=1&LAN=DE A1 Gensch, Dennis H. A1 Ranganathan, B. YR 1974 JF Journal of marketing research / American Marketing Association VO 11 IS 4 SP 390 OP 398 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591301* CN E02: z bwl 419 jc/085 CN Magazin Zs: fb 4085 SF ELIB - SuUB Bremen
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