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1 Ergebnisse
1
Are there fashion cycles in creative advertising?:
, In:
Journal of marketing / American Marketing Association
Kelley, William T.
;
Duke, Robert G.
. (1962) 4 - p. 18-26
Exemplar:
Zentrale:
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Are there fashion cycles in creative advertising?</Title> UL https://suche.suub.uni-bremen.de/peid=B39612553&Exemplar=1&LAN=DE A1 Kelley, William T. A1 Duke, Robert G. YR 1962 JF Journal of marketing / American Marketing Association VO 26 IS 4 SP 18 OP 26 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN Zentrale: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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