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1 Ergebnisse
1
Einsatz der Brand Scorecard im strategischen Markenmanageme..:
, In:
Integriertes Marken- und Kundenwertmanagement / Bernd W. Wirtz ... (Hrsg.)
Bauer, Hans H.
;
Valentin, Alexandra
. (2004) - p. 161-190
Exemplar:
Zentrale:E02
a bwl 485/441
RT Journal Article T1 <Title>Einsatz der Brand Scorecard im strategischen Markenmanagement</Title> UL https://suche.suub.uni-bremen.de/peid=B47327631&Exemplar=1&LAN=DE A1 Bauer, Hans H. A1 Valentin, Alexandra YR 2004 NO : graph. Darst JF Integriertes Marken- und Kundenwertmanagement / Bernd W. Wirtz ... (Hrsg.) SP 161 OP 190 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=72411436* CN E02: a bwl 485/441 SF ELIB - SuUB Bremen
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