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1 Ergebnisse
1
Markenbewertung etabliert sich auf der Top-Management Agend:
, In:
Integriertes Marken- und Kundenwertmanagement / Bernd W. Wirtz ... (Hrsg.)
Esser, Mark
;
Schmidt, Andreas
;
Granz, Alexander
. (2004) - p. 313-324
Exemplar:
Zentrale:E02
a bwl 485/441
RT Journal Article T1 <Title>Markenbewertung etabliert sich auf der Top-Management Agenda</Title> UL https://suche.suub.uni-bremen.de/peid=B47329789&Exemplar=1&LAN=DE A1 Esser, Mark A1 Schmidt, Andreas A1 Granz, Alexander YR 2004 NO : graph. Darst JF Integriertes Marken- und Kundenwertmanagement / Bernd W. Wirtz ... (Hrsg.) SP 313 OP 324 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=72411436* CN E02: a bwl 485/441 SF ELIB - SuUB Bremen
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