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1 Ergebnisse
1
Opel. Frisches Denken für bessere Autos
, In:
Markenmanagement in der Automobilindustrie / Bernd Gottschalk; Ralf Kalmbach (Hrsg.)
mehr als nur ein Werbe-Slogan
Forster, Carl-Peter
- p. 311-339 , 2003
Exemplar:
TB Nautik
17/1.8 Mar 5 (2003)
RT Journal Article T1 <Title>Opel. Frisches Denken für bessere Autos</Title> : <SubTitle>mehr als nur ein Werbe-Slogan</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B47643855&Exemplar=1&LAN=DE A1 Forster, Carl-Peter YR 2003 NO : Ill. JF Markenmanagement in der Automobilindustrie / Bernd Gottschalk; Ralf Kalmbach (Hrsg.) SP 311 OP 339 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=62397733* CN TB Wirtschaft: 17/1.8 Mar 5 (2003) SF ELIB - SuUB Bremen
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