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1 Ergebnisse
1
Estimating dynamic effects of market communications expendi..:
, In:
Management science
Montgomery, David Bruce
;
Silk, Alvin J.
. (1972) 10 - p. B485-B501
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Estimating dynamic effects of market communications expenditures</Title> UL https://suche.suub.uni-bremen.de/peid=B47713866&Exemplar=1&LAN=DE A1 Montgomery, David Bruce A1 Silk, Alvin J. YR 1972 JF Management science VO 18 IS 10 SP B485 OP B501 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12602966* CN E02: z bwl 001 jc/975 CN Magazin Zs: fb 9975 CN ZS-Lesesaal: bwl 002 CN Magazin Zs: fb 9975 SF ELIB - SuUB Bremen
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