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1 Ergebnisse
1
A behavioral pretest of print advertising:
, In:
Journal of advertising research / Advertising Research Foundation
Grass, Robert C.
;
Winters, Lewis C.
;
Wallace, Wallace H.
. (1971) 5 - p. 11-14
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>A behavioral pretest of print advertising</Title> UL https://suche.suub.uni-bremen.de/peid=B47780378&Exemplar=1&LAN=DE A1 Grass, Robert C. A1 Winters, Lewis C. A1 Wallace, Wallace H. YR 1971 JF Journal of advertising research / Advertising Research Foundation VO 11 IS 5 SP 11 OP 14 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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