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1 Ergebnisse
1
Advertising expenditure models
, In:
Marketing management and the decision sciences: theory and applications / William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler
State of the art and prospects
Green, Paul E.
;
Robinson, Patrick J.
;
FitzRoy, Peter T.
. (1971) - p. 428-439
Exemplar:
Zentrale:Magazin
03.n.1939
RT Journal Article T1 <Title>Advertising expenditure models</Title> : <SubTitle>State of the art and prospects</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B47811422&Exemplar=1&LAN=DE A1 Green, Paul E. A1 Robinson, Patrick J. A1 FitzRoy, Peter T. YR 1971 JF Marketing management and the decision sciences: theory and applications / William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler SP 428 OP 439 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=18053855* CN Magazin: 03.n.1939 SF ELIB - SuUB Bremen
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