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Alternating least squares optimal scaling 

, In: Journal of marketing research / American Marketing Association
analysis of nonmetric data in marketing reserach 
Perreault jr., William D. ; Young, Forrest W.. (1980)  1 - p. 1-13
Exemplar:  Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085