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Optimizing the product development process 

, In: Sloan management review / publ. by the Sloan Management Review Association at the Alfred P. Sloan School of Management, Massachusetts Institute of Technology
strategical implications for new entrants 
Rabino, Samuel ; Moskowitz, Howard R.. (1980)  3 - p. 45-51
Exemplar:  Zentrale:Magazin Zs fc 7294