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The chip in crate: the Heineken case:

, In: Managing closed-loop supply chains / Simme Douwe P. Flapper; Jo A. E. E. van Nunen; Luk N. Van Wassenhove (ed.)
Dalen, Jan Christiaan van ; van Nunen, Jo A. E. E. ; Wilens, Cyril M.. (2005)  - p. 43-55
Exemplar:  BB WiWi: 11a bwl 276/619