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1 Ergebnisse
1
Humor in advertising:
, In:
Journal of marketing / American Marketing Association
Sternthal, Brian
;
Craig, C. Samuel
. (1973) 4 - p. 12-18
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>Humor in advertising</Title> UL https://suche.suub.uni-bremen.de/peid=B48892338&Exemplar=1&LAN=DE A1 Sternthal, Brian A1 Craig, C. Samuel YR 1973 JF Journal of marketing / American Marketing Association VO 31 IS 4 SP 12 OP 18 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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