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Consumer preferences for alternative retail credit terms 

, In: Journal of marketing research / American Marketing Association
a concept test of the effects of consumer legislation 
Walker jr., Orville C. ; Sauter, Richard F.. (1974)  1 - p. 70-78
Exemplar:  Zentrale:E02 z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085