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1 Ergebnisse
1
A reaction for TV commercials:
, In:
Journal of advertising research / Advertising Research Foundation
Wells, Willliam D.
;
Leavitt, Clark
;
McConville, Maureen
. (1971) 6 - p. 11-17
Exemplar:
Zentrale:E02
z bwl 400 jc/279;
Zentrale:Magazin Zs
fc 5279
RT Journal Article T1 <Title>A reaction for TV commercials</Title> UL https://suche.suub.uni-bremen.de/peid=B49353563&Exemplar=1&LAN=DE A1 Wells, Willliam D. A1 Leavitt, Clark A1 McConville, Maureen YR 1971 JF Journal of advertising research / Advertising Research Foundation VO 11 IS 6 SP 11 OP 17 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591456* CN E02: z bwl 400 jc/279 CN Magazin Zs: fc 5279 SF ELIB - SuUB Bremen
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