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1 Ergebnisse
1
Beurteilung von Markenerweiterungen:
, In:
Moderne Markenführung / Franz-Rudolf Esch (Hrsg.)
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
. (2001) - p. 825-842
Exemplar:
Zentrale:E02
a bwl 485/782(3);
Zentrale:E02
a bwl 485/782(3)a
RT Journal Article T1 <Title>Beurteilung von Markenerweiterungen</Title> UL https://suche.suub.uni-bremen.de/peid=B49444379&Exemplar=1&LAN=DE A1 Park, C. Whan A1 Milberg, Sandra A1 Lawson, Robert YR 2001 JF Moderne Markenführung / Franz-Rudolf Esch (Hrsg.) SP 825 OP 842 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=59723567* CN E02: a bwl 485/782(3) CN E02: a bwl 485/782(3)a SF ELIB - SuUB Bremen
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