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1 Ergebnisse
1
Einfluß der Markenerweiterung auf Marktanteil und Werbeeffi..:
, In:
Moderne Markenführung / Franz-Rudolf Esch (Hrsg.)
Smith, Daniel C.
. (2001) - p. 843-865
Exemplar:
Zentrale:E02
a bwl 485/782(3);
Zentrale:E02
a bwl 485/782(3)a
RT Journal Article T1 <Title>Einfluß der Markenerweiterung auf Marktanteil und Werbeeffizienz</Title> UL https://suche.suub.uni-bremen.de/peid=B49444409&Exemplar=1&LAN=DE A1 Smith, Daniel C. YR 2001 NO : graph. Darst JF Moderne Markenführung / Franz-Rudolf Esch (Hrsg.) SP 843 OP 865 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=59723567* CN E02: a bwl 485/782(3) CN E02: a bwl 485/782(3)a SF ELIB - SuUB Bremen
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