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1 Ergebnisse
1
The macromarketing/micromarketing dichtomy
, In:
Journal of marketing / American Marketing Association
a taxonomical model
Hunt, Shelby D.
;
Burnett, John J.
. (1982) 3 - p. 11-26
Exemplar:
Zentrale:E02
z bwl 419 jc/922;
Zentrale:Magazin Zs
fb 3922
RT Journal Article T1 <Title>The macromarketing/micromarketing dichtomy</Title> : <SubTitle>a taxonomical model</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B49678951&Exemplar=1&LAN=DE A1 Hunt, Shelby D. A1 Burnett, John J. YR 1982 JF Journal of marketing / American Marketing Association VO 46 IS 3 SP 11 OP 26 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12591299* CN E02: z bwl 419 jc/922 CN Magazin Zs: fb 3922 SF ELIB - SuUB Bremen
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