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Der Beitrag akustischer Reize zur integrierten Markenkommun..
, In:
Marketing
zur Integrationswirkung akustischer Reize in Abhängigkeit ...
Esch, Franz-Rudolf
. (2005) 4 - p. 215-235
Exemplar:
Zentrale
;
RT Journal Article T1 <Title>Der Beitrag akustischer Reize zur integrierten Markenkommunikation</Title> : <SubTitle>zur Integrationswirkung akustischer Reize in Abhängigkeit von der Interaktion mit visuellen Reizen und dem Involvement</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B50389582&Exemplar=1&LAN=DE A1 Esch, Franz-Rudolf YR 2005 NO : graph. Darst JF Marketing VO 27 IS 4 SP 215 OP 235 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12599828* CN E02: z bwl 419/490 CN Magazin Zs: fe 2490 CN ZS-Lesesaal: bwl 049 SF ELIB - SuUB Bremen
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