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1 Ergebnisse
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Brand Equity Management vs. Customer Equity Management?
Zur Integration zweier Managementkonzepte LiM-Arbeitspapiere ; 19
Burmann, Christoph
, 2005
Link:
https://doi.org/10.26092/elib/1741
RT Book, Whole T1 <Title>Brand Equity Management vs. Customer Equity Management?</Title> : <SubTitle>Zur Integration zweier Managementkonzepte</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B50657070&Exemplar=1&LAN=DE A1 Burmann, Christoph PB LiM PP Bremen YR 2005 NO Online-Ressource T3 LiM-Arbeitspapiere ; 19 VO 19 LK http://dx.doi.org/https://doi.org/10.26092/elib/1741 DO https://doi.org/10.26092/elib/1741 LK http://dx.doi.org/10.26092/elib/1741 DO 10.26092/elib/1741 LK http://https://doi.org/10.26092/elib/1741 SF ELIB - SuUB Bremen
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