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1 Ergebnisse
1
Wirkung integrierter Kommunikation
ein verhaltenswissenschaftlicher Ansatz für die Werbung Gabler Edition Wissenschaft, Forschungsgruppe Konsum und Verhalten
Esch, Franz-Rudolf
- 4., aktualisierte Aufl. . , 2006
Exemplar:
Zentrale:E02
a bwl 430/798(4);
Zentrale:E02
a bwl 430/798(4)a
RT Dissertation/Thesis T1 <Title>Wirkung integrierter Kommunikation</Title> : <SubTitle>ein verhaltenswissenschaftlicher Ansatz für die Werbung</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B50673322&Exemplar=1&LAN=DE A1 Esch, Franz-Rudolf NO 4., aktualisierte Aufl. PB Dt. Univ.-Verl. PP Wiesbaden YR 2006 NO XXIV, 461 S. ; 210 mm x 148 mm : Ill., graph. Darst. T3 Gabler Edition Wissenschaft, Forschungsgruppe Konsum und Verhalten SN 9783835002357 SN 383500235X SN 9783835002357 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=85120768* CN E02: a bwl 430/798(4) CN E02: a bwl 430/798(4)a SF ELIB - SuUB Bremen
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