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1 Ergebnisse
1
Competitive brand strategies:
, In:
Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
Carpenter, Gregory S.
. (2005) - p. 73-90
Exemplar:
Zentrale:E02
a bwl 485/912
RT Journal Article T1 <Title>Competitive brand strategies</Title> UL https://suche.suub.uni-bremen.de/peid=B50853827&Exemplar=1&LAN=DE A1 Carpenter, Gregory S. YR 2005 JF Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler SP 73 OP 90 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=75228104* CN E02: a bwl 485/912 SF ELIB - SuUB Bremen
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