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Service management effectiveness and organizational culture 

, In: Marketing and multicultural diversity / ed. by C. P. Rao
a modification of the competing values model 
Paulin, Michele ; Ferguson, Ronald J. ; Payaud, Marielle. (2006)  - p. 191-199
Exemplar:  Zentrale:TB wirtschaft 19/0.1 Rao 4(2006)