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1 Ergebnisse
1
Long Term Brand Migration
, In:
Praxishandbuch internationales Marketing / Thomas Heilmann (Hrsg.)
Vertrauen, Sympathie und Loyalität als Treiber des Markeng...
Swinka, Stefan
;
Wolf, Peter Michael
. (2006) - p. 339-357
Exemplar:
TB Nautik
19/0.1 Hei 8(2006);
Zentrale:E02
a bwl 419.5/058
RT Journal Article T1 <Title>Long Term Brand Migration</Title> : <SubTitle>Vertrauen, Sympathie und Loyalität als Treiber des Markenguthabens und damit des langfristigen Unternehmenswachstums</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B51206324&Exemplar=1&LAN=DE A1 Swinka, Stefan A1 Wolf, Peter Michael YR 2006 NO : graph. Darst JF Praxishandbuch internationales Marketing / Thomas Heilmann (Hrsg.) SP 339 OP 357 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=76336756* CN TB Wirtschaft: 19/0.1 Hei 8(2006) CN E02: a bwl 419.5/058 SF ELIB - SuUB Bremen
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