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Externe und interne Herausforderungen im Verlagsmarketing
, In:
Marktorientierte Unternehmensführung im Umbruch / Manfred Bruhn ... (Hrsg.)
Wege in die Zukunft
Althans, Jürgen
. (1994) - p. 441-458
Exemplar:
Zentrale:E02
a bwl 419 mb/705a
RT Journal Article T1 <Title>Externe und interne Herausforderungen im Verlagsmarketing</Title> : <SubTitle>Wege in die Zukunft</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B51334624&Exemplar=1&LAN=DE A1 Althans, Jürgen YR 1994 NO : graph. Darst. JF Marktorientierte Unternehmensführung im Umbruch / Manfred Bruhn ... (Hrsg.) SP 441 OP 458 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=16712890* CN E02: a bwl 419 mb/705a SF ELIB - SuUB Bremen
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