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Marketing management 

a strategic decision-making approach  Mcgraw-Hill / Irwin series in marketing
Mullins, John W. ; Boyd, Harper W. - 6. ed. . , c 2008 [ersch. 2007]
Exemplar:  Zentrale:E02 a bwl 419 eb/794(6); Zentrale:E02 a bwl 419 eb/794(6)a