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Corporate brand identity:

, In: Manual of international marketing / Thomas Heilmann (Ed.)
Schubert, Christian ; Kiefer, Hans ; Roth, Simone. (2006)  - p. 311-324
Exemplar:  Zentrale:E02 a bwl 419.5/614; TB Nautik 19/0 Hei 80 (2006)