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1 Ergebnisse
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Marketing universals
consumers' use of brand name, price, physical appearance, a...
Dawar, Niraj
;
Parker, Philip
. (2006) - p. 19-47
Exemplar:
BB WiWi
: 11a bwl 404/777-1
RT Book, Section T1 <Title>Marketing universals</Title> : <SubTitle>consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality</SubTitle> UL https://suche.suub.uni-bremen.de/peid=B52380022&Exemplar=1&LAN=DE A1 Dawar, Niraj A1 Parker, Philip YR 2006 SP 19 OP 47 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=80909325* CN BB WiWi: 11a bwl 404/777-1 SF ELIB - SuUB Bremen
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