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Viewing brands in multiple dimensions:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
Berthon, Pierre ; Holbrook, Morris B. ; Hulbert, James M... (2006/07)  2 - p. 37-43
Exemplar:  Zentrale:E02 z bwl 037/294; Zentrale:Magazin Zs fc 7294