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Internet advertising and the generalized second-price aucti.. 

, In: The American economic review / publ. by the American Economic Association
selling billions of dollars worth of keywords 
Edelman, Benjamin ; Schwarz, Michael. (2007)  1 - p. 242-259
Exemplar:  Zentrale:E02 z vwl 001 jc/649; Zentrale:Magazin Zs fc 1649