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Retaining employees for service competency 

, In: The journal of brand management
the role of corporate brand identity 
Wheeler, Anthony R. ; Richey, R. Glenn ; Tokkman, Mert.. (2006/07)  1/2 - p. 96-113
Exemplar:  Zentrale:E02 z bwl 485/143; Zentrale:Magazin Zs ff 3043