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1 Ergebnisse
1
Building the service brand by creating and managing an emot..:
, In:
The journal of brand management
Morrison, Sharon
;
Crane, Frederick G.
. (2006/07) 5 - p. 410-421
Exemplar:
Zentrale:E02
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Building the service brand by creating and managing an emotional brand experience</Title> UL https://suche.suub.uni-bremen.de/peid=B53301335&Exemplar=1&LAN=DE A1 Morrison, Sharon A1 Crane, Frederick G. YR 2007 JF The journal of brand management VO 14 IS 5 SP 410 OP 421 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN E02: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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