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A factor analytic study of black models in television comme..:
, In:
The journal of business / The Graduate School of Business of the University of Chicago
Hair, Joseph F.
;
Solomon, Paul J.
;
Bush, Ronald F.
. (1977) 2 - p. 208-215
Exemplar:
Zentrale:Magazin Zs
fb 9493
RT Journal Article T1 <Title>A factor analytic study of black models in television commercials</Title> UL https://suche.suub.uni-bremen.de/peid=B53887265&Exemplar=1&LAN=DE A1 Hair, Joseph F. A1 Solomon, Paul J. A1 Bush, Ronald F. YR 1977 JF The journal of business / The Graduate School of Business of the University of Chicago VO 50 IS 2 SP 208 OP 215 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=12602879* CN Magazin Zs: fb 9493 SF ELIB - SuUB Bremen
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