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1 Ergebnisse
1
Moderating effects of the brand concept on the relationship..:
, In:
The journal of brand management
Ramaseshan, B.
;
Tsao, Hsiu-Yuan
. (2006/07) 6 - p. 458-466
Exemplar:
Zentrale:
z bwl 485/143;
Zentrale:Magazin Zs
ff 3043
RT Journal Article T1 <Title>Moderating effects of the brand concept on the relationship between brand personality and perceived quality</Title> UL https://suche.suub.uni-bremen.de/peid=B53905320&Exemplar=1&LAN=DE A1 Ramaseshan, B. A1 Tsao, Hsiu-Yuan YR 2007 JF The journal of brand management VO 14 IS 6 SP 458 OP 466 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=58968215* CN Zentrale: z bwl 485/143 CN Magazin Zs: ff 3043 SF ELIB - SuUB Bremen
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