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A comparison of antecedents and consequences of market mave..:
, In:
Vielfalt und Einheit in der Marketingwissenschaft / hrsg. von Tomás Bayón ... Mit Beitr. von Horst Ahlbach ...
Hoyer, Wayne D.
;
Stokburger-Sauer, Nicola
. (2007) - p. 215-236
Exemplar:
Zentrale
;
TB BHV
;
RT Journal Article T1 <Title>A comparison of antecedents and consequences of market mavens and opinion leaders</Title> UL https://suche.suub.uni-bremen.de/peid=B54375948&Exemplar=1&LAN=DE A1 Hoyer, Wayne D. A1 Stokburger-Sauer, Nicola YR 2007 NO : graph. Darst. JF Vielfalt und Einheit in der Marketingwissenschaft / hrsg. von Tomás Bayón ... Mit Beitr. von Horst Ahlbach ... SP 215 OP 236 LK http://katalog.suub.uni-bremen.de/DB=1/LNG=DU/CMD?ACT=SRCHA&IKT=8000&TRM=82679879* CN E02: a bwl 001 md bau/312 CN Magazin: 02.x.1509 CN TB BHV: wir 590/306 SF ELIB - SuUB Bremen
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